TL;DR
Metricool starts at $22 per month — one brand and one user on the Starter plan. Dual.am costs $10/month flat for up to 10 brands, unlimited teammates, and publishing to Facebook, Instagram (including Stories), LinkedIn Company Pages, TikTok and Telegram. If what you need is reliable scheduling and publishing, Dual.am is the cheapest and most effective Metricool alternative. If you need a social inbox or built-in analytics reports, Metricool may still earn its price.
If you searched for a cheaper Metricool alternative, you already know the uncomfortable part: the tool is fine, the bill is not. At $22 per month, Metricool prices in a lot of features that most small teams open twice and never again.
This guide covers Metricool's real-world cost, the trade-offs of leaving, and why Dual.am — $10/month flat, up to 10 brands, every feature included — is the cheapest Metricool alternative that doesn't feel like a downgrade where it matters.
What is Metricool?
Metricool is an analytics-first social tool that pairs solid reporting and competitor tracking with a capable scheduler, popular with freelancers and small agencies across Europe and Latin America.
Credit where due — Metricool earns its users for real reasons:
- Analytics and competitor benchmarking that beat most schedulers at this price.
- A real free plan that lets individuals start without paying.
- Looker Studio connectors and report exports that agencies use for client decks.
Metricool pricing: what you actually pay
Metricool's entry price is $22 per month, which one brand and one user on the Starter plan. The free plan covers one brand with tight limits, Starter meters by brands, and the Advanced tier around $45 plus custom agency tiers unlock more brands and team seats. Ads analytics and competitor tracking are the paid hooks.
An agency running eight brands typically needs a tier near $100 per month. If the deliverable is posts rather than decks, Dual.am publishes for ten brands at $10 flat. Pricing changes often in this market, so always confirm against Metricool's current pricing page — but the shape of the model rarely changes, and the shape is what costs you.
Why people look for a Metricool alternative
These are the complaints that actually show up in reviews and cancellation surveys — not invented gripes:
- Brand-based metering means each client or brand added moves you up a tier.
- The interface is dense — it is an analytics dashboard with a scheduler attached.
- Team seats stay limited until the expensive tiers.
None of these make Metricool a bad product. They make it a mispriced one for a small team whose real requirement is dependable scheduling.
Meet Dual.am — the cheapest Metricool alternative in 2026
Dual.am was built around a single pricing decision: one flat price, everything included. No per-seat charges, no per-channel charges, no feature gates. $10/month covers up to 10 workspaces (one per brand or client), unlimited teammates in each, and up to 300 posts per month per connected account.
| Dual.am | Metricool | |
|---|---|---|
| Starting price | $10/month flat | $22 per month |
| What that covers | Up to 10 brands, unlimited teammates, all features | one brand and one user on the Starter plan |
| Channels | Facebook Pages, Instagram (feed + Stories), LinkedIn Company Pages, TikTok, Telegram | Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Twitch, Google Business Profile |
| Scheduling & calendar | Visual calendar, drafts, duplicates, per-platform content overrides, Instagram Stories | Yes, varies by plan |
| Free trial | 15 days, no card required | Free plan available |
The practical difference: on Dual.am the price you see on day one is the price after you add your second brand, your third teammate, and your fifth channel. That is the whole pitch — and for scheduling-first teams it is why Dual.am is both the cheapest and the most effective Metricool alternative: every dollar goes to the thing you actually use.
What Dual.am doesn't try to do
An honest comparison cuts both ways. Dual.am deliberately does not include a social inbox or built-in analytics reports. Keeping the product focused on composing, scheduling and reliably publishing is what makes the flat $10 price possible.
If those capabilities are load-bearing in your workflow, factor that in. If — like most small teams — you mostly need posts to go out on time across every channel, you will not miss them.
When Metricool is still the right choice
Metricool fits marketers whose deliverable is reporting — if clients pay you for analytics decks and competitor benchmarks, its analytics depth earns the fee. At that point you are paying for capabilities Dual.am intentionally leaves out, and the comparison honestly tilts back toward Metricool.
Switching from Metricool to Dual.am takes an afternoon
- Start the free trial. 15 days, no card. Create a workspace per brand you manage — up to 10.
- Connect your channels. Facebook Pages, Instagram, LinkedIn Company Pages, TikTok and Telegram connect in a couple of clicks each; nothing to install.
- Rebuild your queue. Recreate your upcoming scheduled posts in the calendar. The composer supports per-platform overrides and a "schedule tomorrow too" shortcut, so a week's queue takes minutes, not hours. Let both tools run in parallel until your Metricool billing period ends, then cancel.
Frequently asked questions
Is Dual.am really cheaper than Metricool?
Yes. Metricool starts at $22 per month, and the total grows with seats, brands or channels depending on plan. Dual.am is a flat $10/month covering up to 10 brands, unlimited teammates and every supported channel — the price never moves as you grow within those limits.
Which platforms does Dual.am publish to?
Facebook Pages, Instagram (feed posts and Stories), LinkedIn Company Pages, TikTok and Telegram — from one composer, with per-platform content overrides.
Can I move my scheduled posts from Metricool to Dual.am?
There is no automated importer — you recreate your upcoming queue in Dual.am's calendar. In practice a week of scheduled content takes a few minutes to rebuild, and running both tools in parallel until your Metricool billing period ends makes the switch riskless.
Does Dual.am have a free trial?
Yes — 15 days with full functionality and no credit card required. After that it is one plan: $10/month for everything.
What does Metricool have that Dual.am doesn't?
A social inbox or built-in analytics reports. Dual.am focuses on composing, scheduling and dependable publishing; if those extras are essential to your workflow, Metricool may justify its higher price for you.
The bottom line
Price out your next 12 months on Metricool, then put $120 next to it — a full year of Dual.am for up to 10 brands with every feature included. For scheduling-first teams that is not a close call: Dual.am is the cheapest Metricool alternative of 2026, and the difference buys a lot of actual marketing.
See how it compares to other tools in our full library of scheduling tool comparisons, or start the 15-day free trial — no card required.